Marketing management is the strategic process of planning, executing, and overseeing an organization’s marketing activities to achieve its business objectives. It involves the formulation and implementation of marketing strategies and tactics aimed at promoting products or services, attracting and retaining customers, and ultimately driving revenue and profitability.
Key responsibilities of marketing management include market research to understand customer needs and preferences, identifying target markets, developing product or service offerings, pricing strategies, distribution channels, and creating effective promotional campaigns. Marketing managers also monitor and analyze market trends and competitors to adapt and refine their strategies accordingly.
In today’s digital age, marketing management has evolved to encompass online and social media marketing, content marketing, search engine optimization (SEO), and data analytics to measure and optimize campaign performance. Effective marketing management is essential for businesses to stay competitive and build strong customer relationships in an ever-changing marketplace.