SERVICE MARKETING | MARKETING MANAGMENT| L-14|

Service Marketing

Customers can buy the skills or services of their employees, like a plumber, a lawyer, or a consultant, from service-based companies. Since services are intangible and are different from products you can buy, the ways that advertisers promote them are also different. If you work in advertising, learning about services marketing could help you make more money, get more leads, and make more people aware of your brand.

In this article, we’ll talk about what service marketing is, the importance of service marketing, types of service marketing, service marketing mix, and more!

What is Service Marketing?

Service marketing is simply the process of promoting and selling a service or an intangible good to a specific group of people. It is a new way of marketing that has become very popular and helps companies all over the world promote their services.

It looks at how a certain kind of service is advertised in the market. Though service marketing is a unique idea, it needs a way to represent goods that can’t be seen (services).

Service marketing is different from product marketing, which involves promoting a product that can be seen. Instead, service marketing involves promoting a service that can’t be seen but is still sold to customers. Services are just things that are given to customers as a commodity. Customers can choose from a wide range of services.

Eventually, the global sphere has become a service hub that offers many services to customers all over the world.

Service Marketing

Services Marketing Examples

Healthcare industry

Doctors, nurses, surgeons, and other people who work in hospitals are great examples they sell their health services by seeing and taking care of their patients.

Hospitality industry

The hospitality industry is made up of places like hotels and restaurants that serve food, rent rooms, give massages, and do other things for their customers.

Professionals services

Accountants, lawyers, teachers, writers, masons, carpenters, chefs, electricians, and plumbers are all examples of service-based jobs. Depending on the job, they may offer more than one service to their clients.