FACTORS AFFECTING DISTRIBUTION DECISION | MARKETING MANAGMENT| L-18|

Everything you need to know about factors influencing choice of distribution channel. Deciding or selecting channels of distribution is a strategic decision for any manufacturing or trading concern.

The choice of channels depends on various factors. Usually, manufacturers consider which distribution channel would be objective and efficient.

The selected channels must have lowest cost with maximum overall profit. It should also be remembered that there is no single channel of distribution that will always result in optimum profit. The integrated marketing concept has prompted many manufacturers to employ several kinds of channels.

There are various constraints that are to be considered before deciding channel objectives.

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Learn about the factors influencing choice of distribution channel are:- 1. Market Related Factors 2. Product Factors 3. Company Factors 4. Channel Related Factors 5. Environmental Factors.