PROMOTION DECISION | MARKETING MANAGMENT| L-9|

What is Promotion Decision?

Promotion refers to the communication between the sellers and the buyers. Seller companies use promotion methods to market their products. They communicate about their new products, features, offers, etc. Some facts about the promotion decision has been stated below for better understanding of the topic.

Making promotion decisions is necessary for a company. It helps influence the customers. The right communication induces customers to buy.

Promotion decisions strategy is based on communication. Sellers communicate with potential customers. They tell you about the company, products, and offers.

It helps bring an interest in the buyer. They become aware of the company. Also, promotion decisions help increase the loyal customer base.

The promotion decisions refer to choosing the best strategy. Different methods like advertising, direct sales, and discounts are available.

The company can use trial and error for promotion decisions. These methods require constant evaluation. The management must compare results from different methods. It helps develop long-term marketing strategies.

Promotion decisions are necessary for marketing. It is present in the marketing mix. The company has to decide on promotion, product, price, and place. The importance of promotion decisions helps companies survive in competition.